I find it amazing that this is new. We wonder why children don't eat fruit and veg and that we need to add some much sugar to receipes and add to flavour. The answer is of course is that the food has lost it flavour and has been stored for so long.
It maddens me that supermarkets are now priding themselves on their "donations to schools", corporate responsibility, sponsoring of community events! Please before you toot your horn deliver on what you promise and spend your profits on delivering fresh food that is not stored for months and pay the farmers so that there is an incentive for them to keep farming.
I am sure in the not too distant future we will see more companies being accountable. It cannot just be about profits and because they are "too big" that they are forgiven.